nterior design is critical for any restaurant, yet it can be often overlooked. No one wants to get their menu just right only to have guests leave because of there wasn’t a waiting area, or fail to return because the noise level was too high.

Radio is an inexpensive option for casual dining establishments, but non-commercial channels, like MUSAK, is preferable. Live entertainment, which can be expensive, adds a definite sense of ambiance. A good musician or group can draw in crowds better than any dinner special. Many restaurants feature live music on weekends or certain nights of the week.

While good food and good customer service are crucial for return business, the ambiance of a restaurant is also important. You want customers to feel comfortable and enjoy their meals. Restaurant design sets the stage for customer’s dining experience. Loud music, Formica tables, and plastic cups set an entirely different mood than jazz, linen tablecloths, and china.

Solomon believes the flow of the restaurant is key to making sure the diner has an enjoyable experience. Too often, restaurants ignore obvious red flags like: Not making the flow to and from the kitchen safe and easily accessible for the wait staff. Not making the customer’s first view of the interior attractive, appealing and welcoming. Not prioritizing the need to sanitize everything, from floor to ceiling. Having too much clutter and overzealous décor.